Wholesale Products to Sell on Amazon: Beginner’s Guide

Amazon is one of the world’s largest e-commerce platforms, making it a powerful opportunity for entrepreneurs looking to sell wholesale goods. For beginners, understanding how to find and manage Wholesale products to sell on amazon is the foundation of building a successful business. This guide will walk you through the essentials—from sourcing strategies to choosing the right products and scaling your sales.

Why Sell Wholesale on Amazon?

Amazon’s marketplace continues to grow rapidly, attracting millions of daily buyers. Selling wholesale is an attractive model because it allows you to purchase bulk inventory at discounted rates and resell it for profit. Unlike private labeling or dropshipping, wholesale gives you access to proven products already in demand.

Benefits of Wholesale Selling on Amazon

• Lower Risk: You sell items that are already established in the market.
• Scalability: Buying in bulk reduces per-unit costs, improving margins.
• Faster Market Entry: No need to develop your own brand from scratch.
• Consistent Demand: Many wholesale items are everyday products customers frequently reorder.

Understanding Wholesale Products for Amazon

Wholesale involves buying products in large quantities from manufacturers or authorized distributors. These products are then resold on Amazon’s platform. For beginners, the goal is to identify profitable items that balance demand, competition, and margins.

Types of Wholesale Products

1. Consumer Electronics – headphones, chargers, smart gadgets.
2. Household Essentials – cleaning supplies, kitchen tools, storage items.
3. Health & Beauty Products – skincare, supplements, grooming kits.
4. Pet Supplies – toys, grooming items, food accessories.
5. Office & School Supplies – stationery, organizers, tech accessories.

Each category has strong demand, but beginners should start with niches that match their budget and expertise.

How to Find Profitable Wholesale Products to Sell on Amazon

Success in wholesale depends on research and strategy. Not every product will be profitable, so evaluating options carefully is critical.

Step 1: Conduct Market Research

• Use tools like Jungle Scout, Helium 10, or Amazon Best Sellers to track demand.
• Study sales rank (BSR) to evaluate how quickly products move.
• Monitor seasonal trends to avoid relying only on short-term products.

Step 2: Analyze Competition

• Check how many sellers are offering the same product.
• Read customer reviews to find product improvements or bundling opportunities.
• Evaluate whether Amazon itself is selling the item, as competing with Amazon can be challenging.

Step 3: Calculate Profit Margins

Profitability is more than just selling price. You must account for:

• Wholesale purchase cost
• Amazon seller fees (referral + fulfillment if using FBA)
• Shipping and storage costs
  Aim for at least a 20–30% profit margin to sustain your business.

Step 4: Verify Supplier Legitimacy

Work only with authorized wholesalers or distributors. Reliable suppliers ensure product authenticity, which protects you from Amazon suspensions due to counterfeit complaints.

Sourcing Wholesale Products

Choosing the right suppliers is just as important as selecting products.

Finding Suppliers

• Wholesale Directories: Sites like ThomasNet, Worldwide Brands, and SaleHoo list verified wholesalers.
• Trade Shows: Events like ASD Market Week or local industry shows connect you with bulk suppliers.
• Manufacturer Partnerships: Contact brands directly to request authorized distribution.

Building Relationships with Suppliers

• Negotiate better pricing for larger orders.
• Build long-term trust for exclusive deals.
• Request smaller test orders before committing to bulk purchases.

Selling Wholesale Products on Amazon: Step-by-Step

1. Set Up Your Amazon Seller Account

Register for a Professional Seller account to access advanced selling tools, bulk listings, and reports.

2. List Your Products

• Use accurate product titles, bullet points, and descriptions.
• Add high-quality images.
• Optimize listings with relevant keywords while maintaining readability.

3. Fulfillment Options

• Fulfillment by Amazon (FBA): Amazon handles storage, packaging, and shipping. Ideal for scalability.
• Fulfillment by Merchant (FBM): You ship products directly to customers. Better for sellers with lower volume or unique handling needs.

4. Monitor Performance

Track metrics like sales volume, customer reviews, and inventory turnover. Use Amazon Seller Central dashboards for real-time insights.

Best Practices for Selling Wholesale Products

Focus on Evergreen Products

Products that remain in demand year-round offer consistent revenue.

Diversify Your Catalog

Don’t rely on just one or two products. Build a balanced portfolio across categories.

Invest in Listing Optimization

Better product descriptions and keyword usage increase visibility and conversions.

Monitor Trends

Regularly analyze Amazon’s trending products to identify new opportunities before competitors.

Ensure Compliance

Always follow Amazon’s seller policies, brand restrictions, and category requirements to avoid account issues.

Common Mistakes Beginners Should Avoid

1. Ignoring Supplier Verification: Buying from unverified suppliers risks counterfeit issues.
2. Underestimating Fees: Amazon’s fees can significantly cut into profits if not calculated properly.
3. Choosing Oversaturated Products: Entering highly competitive niches without differentiation is risky.
4. Failing to Reinvest Profits: Growth requires reinvesting in more inventory and better tools.

Scaling Your Wholesale Amazon Business

Once you’ve established your first successful listings, scaling is the next step.

Expand Product Lines

Add complementary products to increase average order value.

Automate with Software

Inventory management tools like RestockPro or InventoryLab help streamline operations.

Build Exclusive Deals

Work with suppliers to negotiate exclusivity for certain products or regions.

Optimize Advertising

Leverage Amazon PPC (Pay-Per-Click) campaigns to increase visibility for high-margin items.

Why Choose VAngel Distribution

At VAngel Distribution, we understand the challenges of finding reliable wholesale products for Amazon. Our focus is on supplying e-commerce and brick-and-mortar businesses with high-quality products, competitive pricing, and fast fulfillment. Partnering with a trusted distributor ensures your Amazon venture starts on solid ground.

Conclusion

Starting your journey with wholesale on Amazon is one of the most reliable ways to enter the e-commerce market. By choosing profitable wholesale products, working with trusted suppliers, and optimizing your listings, you can build a sustainable business with long-term growth potential. Whether you’re just exploring or ready to scale, the right strategy will make your venture successful. Begin today by researching profitable wholesale products to sell on amazon, and position yourself for success in the world’s largest online marketplace.